sustainable branding Tag

Companies with integrity and strong values rely on the goodwill of their purpose and the exceptional performance of their employees and management at all levels in order to succeed. They also know that when things go badly, a small number of people can adversely impact...

For almost two decades, United Airlines had a brand slogan that was simple and easy to understand: The Friendly Skies. Not surprisingly, that drew large laughter at a recent keynote when I put it up on the screen given that in the weeks before, the airline had gone...

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