21 May The Importance of Third Party Certifications – Sustainable Companies
What’s the one thing every business in the world wants more of? You guessed it… customers! WHY customers choose to buy a particular product or service over the other is CHANGING RAPIDLY. 80% of consumers want to feel good about buying from socially responsible and sustainable companies.
Yet, the challenge is that they are confused about what the companies are saying about how they are a sustainable company and socially responsible.
This consumer confusion is an opportunity for your business.
The Truth of Sustainable Companies
16% of customers don’t believe what brands say in their marketing or advertising.
In this video, I’ll share with you one of the big shifts happening in business today.
It’s a trend that’s changing the world right to the root cause.
I’ll also share with you a compelling story about how Unilever is changing the world through the creation of third party certifications for sustainable companies.
In the comments below, I’d like to hear from you. What is your company doing to be more sustainable or socially responsible?