Dr. John Izzo has been a pioneer on creating successful businesses and emerging work trends for over twenty-five years. Izzo was a pioneer on employee engagement and social responsibility with his book Awakening Corporate Soul (1994), a trail blazer on shifting generational values when he wrote Values Shift-The New Work Ethic (2000), showed how individuals shape the future with Stepping Up (2014) and now blazing a new trail showing business why a rising class of people worldwide will shape the economy of the future with his latest book The Purpose Revolution (2018). This rising class is not one of nationality, income, race or gender but one that aspires to have a good life while doing good.

He has spoken to over one million people, advised over 500 companies, authored nine bestselling books and helped some of the world’s most admired companies. Known for his compelling combination of leading edge research, riveting storytelling, practical ideas to make a difference starting now and a keen sense of where the future is going your organization will leave inspired and ready to act. His clients have included IBM, Qantas, the Mayo Clinic, Verizon, RBC, TELUS, Westjet, Humana, Microsoft and McDonalds.


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Over the last twenty years he has spoken to over one million people, taught at two major universities, advised over 500 organizations and is frequently featured in the media by the likes of Fast Company, PBS, CBC, the Wall Street Journal, CNN, and INC Magazine.

More About Dr. John Izzo

He has advised some of the best companies in the world including 3M, Best Buy, McDonald’s, TELUS, McDonald’s, Air Canada, Ford, Qantas Airlines and the Mayo Clinic. 

John was a pioneer in the corporate social responsibility and employee engagement movements. He is the author of eight books including Purpose Revolution, Stepping Up, Awakening Corporate Soul and The Five Secrets You Must Discover before you Die. He serves on the Advisory Board of Sustainable Brands and on the faculty of the University of British Columbia.

Our Vision

We see a world where leaders like you are making history for the big shifts they have created in the business world. Everyday, we Step Up for the day when all Fortune 500 companies have sustainable business success, while at the same time, they are creating a positive result in the world. We predict we will live to see the day when the only companies that make a profit are the ones that are creating a net-positive impact on our people and planet.

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Our Values

Start With Intention

We challenge ourselves and our clients to begin with a clear intention before setting out to create a result. We will motivate you to get crystal clear about the impact you want to have in the world. Because making history starts with with a clear intention.

Results For Good

We do not accept the contradiction that doing Good means you can’t do financially well too.


We are 100% responsible and will make zero excuses.

 You Matter

Change starts one person at a time. It’s through our collective decisions, small and large, that together we will create the world we all want to live in.



Delivering impactful keynotes on topics ranging from social responsibility to engaging employees, Dr. John Izzo’s keynotes have been delivered to audiences worldwide.


From taking responsbility to creating purpose in the corporate world, Dr. John Izzo’s acclaimed books guide leaders and employees through their work and personal lives.

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