Dr. John Izzo and Associates Build Ongoing Systems of Purpose

Izzo and Associates is a group of pioneers, development experts, collaborators, and community leaders with years of experience revolutionizing businesses. Izzo and Associates helps you build an ongoing system of purpose with sustainable tools, practices, and programs to activate and embed Purpose for the long term.
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Dynamic Services From Dr. John Izzo & Associates

Purposeful leadership makes organizations stronger. Our services range from executive coaching to creating a purpose culture. Read about all of our services below.
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Purpose Accelerator: Strategy to Embed Purpose

Many organizations have taken some action around purpose but are not reaping the full benefits in terms of customer and employee outcomes. This consulting process will help your organization gain altitude in terms of Purpose as a major driver of engagement, commitment, and productivity as well as customer loyalty.

This accelerator assessment and planning process will help you discover how you are doing now and identify a strategy for driving purpose throughout the company. The assessment involves a Purpose Index survey that is filled out by a random sample of managers, and front-line team members. The Index assesses on key dimensions including:

Purpose Metrics


Clear-shared purpose


Employee connection to company purpose

Employee values alignment

Customer connection to purpose

Level of involvement in your purpose activities

Employee connection to company purpose

Employee values alignment

Customer connection to purpose

Level of involvement in your purpose activities

We will also do several focus groups with key stakeholder groups.

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Leading for Purpose Workshops

We can train your leaders to drive purpose on a daily basis with their teams. A large study of CEO’s showed that most companies feel their leaders don’t know how to drive purpose with teams. This workshop helps leaders learn how to truly make purpose central to their teams and to embed it into the company’s DNA lead for higher engagement.


Connect to their own higher purpose and learn how to articulate it to others
Script their life story, meaningful events, people and situations that shaped who they are and what gives them meaning and purpose
Learn how to communicate about purpose on a regular basis
Discover how to use stories to drive purpose


Drive higher retention and engagement levels
Understand and activate your employee’s values and purpose
Activate team Purpose
Connect people to job Purpose, not job function
Connect Purpose to customers and social good of the company

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Integrating Customer and Employee on Purpose

We will help you organize and then facilitate a purpose summit to bring together groups from across the organization (HR, Marketing, Supply Chain etc.) to integrate Purpose efforts across the system and to connect employees to customer and stakeholder Purpose.

Identify how stakeholders see your purpose and how they are activating it in their work

Understand how to leverage internal stakeholders as ambassadors for your brand purpose while helping everyone see the connections between various functions

Discover and address gaps in communication and activation of purpose

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Co-Creating a Purpose Culture

One of the major impediments to truly leveraging the Purpose Advantage concerns integrating efforts inside and outside the organization. And, the best way to embed Purpose and inspire ownership is through engagement.

We bring together large groups of employees from across regions and functions to make your company’s Purpose relevant and meaningful at a local level. During these sessions we engage stakeholders, inside and outside the company around your purpose. We facilitate cross-functional and regional purpose workshops/ Summit involving leadership, employees and key stakeholders.

We also create and train internal Purpose Teams to help organize and guide implementation at functional and/or regional levels and offer Train-the-Trainer programs to build your internal capacity to drive Purpose.

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CEO & Executive Coaching

We provide leading edge executive coaching to help you become a true purpose leader capable of activating it within your organization. We also help you to communicate purpose more powerfully both in group settings as well as one-on-one.

We help leaders understand the fundamental attributes of Purpose and how to leverage these at a personal and leadership level. We use 360 feedback, one-to-one coaching and team coaching sessions to help executives articulate their own purpose and how cultivate a Purpose Centered Culture.

Using our “feed-forward” technique that involves colleagues in helping you identify and make progress, we have helped division presidents, CEO’s and business owners make measurable progress to become highly engaging, purpose focused leaders.

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Activate & Embed Purpose

We have identified several essential ingredients required to activate and embed Purpose in your culture. Through assessment, leadership coaching, training, workshops and consulting activities with key groups in your company we guide you through a process to build a sustainable Purpose culture.

We help you build an ongoing system of purpose in the organization and provide a set of sustainable tools, practices, and programs to activate and embed Purpose for the long term.

For example:

Leading for purpose

Recruitment, hiring and onboarding for purpose

Enabling and empowering employees to tell their purpose

Connecting customers to purpose

Leading for purpose

Recruitment, hiring and onboarding for purpose

Enabling and empowering employees to tell their purpose

Connecting customers to purpose

Praise For Dr. John Izzo’s Training Program

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Meet Dr. John Izzo & Associates


Dr. John Izzo has been a pioneer on creating successful businesses and emerging work trends for over twenty-five years. Izzo was a pioneer on employee engagement and social responsibility with his book Awakening Corporate Soul (1994), a trail blazer on shifting generational values when he wrote Values Shift-The New Work Ethic (2000), showed how individuals shape the future with Stepping Up (2014) and now is blazing a new trail showing business why a rising class of people worldwide will shape the economy of the future with his book The Purpose Revolution (2018). This rising class is not one of nationality, income, race or gender but one that aspires to have a good life while doing good.

He has spoken to over one million people, advised over 500 companies, authored six bestselling books and helped some of the world’s most admired companies. Known for his compelling combination of leading edge research, riveting storytelling, practical ideas to make a difference starting now and a keen sense of where the future is going your organization will leave inspired and ready to act.

His clients have included IBM, Qantas, the Mayo Clinic, Verizon, RBC, TELUS, Westjet, DuPont, Humana, Microsoft and McDonalds.

Jeff Vanderwielen, PhD

Jeff Vanderwielen, PhD is global organization development expert who translates emerging trends in the sustainability and purpose landscape into actionable, results-driven initiatives for clients. Jeff is dedicated to helping business leaders and community stakeholders develop a clear vision and viable strategies for embedding purpose and higher good into companies. He brings 20-plus years of experience helping global organizations articulate a compelling purpose – their core good – as the organizing center for their vision, strategy, and culture.

Jeff has facilitated hundreds of interactive workshops with top organizations, using simulations, stories, and iterative engagement processes to help leaders learn by doing. He is a former change consultant with Ernst & Young with extensive experience as a coach to global leaders, facilitating strategic planning and helping organizations manage complex, system-wide change efforts.

His clients have included Chevron, Conagra Brands, Merck, Northrup Grumman, UBS, Amgen, Kellogg, BC Hydro, Exxon, Gateway Computers, Ascension Health, Sustainable Brands, Trinity Health, SDG&E, and UC San Diego Medical Center.

Sophie Wisbrun

Sophie Wisbrun is an award winning social intrapreneur, an international marketing and sustainable business executive, systems thinker and social entrepreneur. She is passionate to leave the world a better place through the power of purposeful business and brands. Sophie believes businesses can be and should be a force for good to solve social and environmental issues. Sophie has worked internationally as marketing director and CSR / sustainability leader in FMCG and pharmaceutical industries for 14+ years. She transformed the course of organizations, people, businesses, brands and consumer habits to integrate sustainability and purpose in everyday lives. Sophie is on a mission to accelerate the transition to a sustainable world and has developed several ground-breaking new models and methods to help people and companies to drive transformative change to a better world. In 2017 she organized the World’s 1st Global Free Online `Doing Business & Doing Good` Summit where she interviewed 29 sustainable leaders with the purpose to inspire and help business professionals to be a force for good. She serves in several Advisory Boards of Social Enterprises.


Disruptor | Change Maker | Creator

Sara is one badass disrupter who brings an authentic and transparent approach to create change by leveraging relationships and facilitating collaboration between businesses, government and civil society. She is passionate about sustainability and ripping open supply chains to see challenges and leverage points. Born in Canada and raised in Mexico, Sara is fluent in Spanish. Her passion for engaging people paired with her love for travel gifted her with a vast network and an uncanny ability to know who to connect to and when; finding ways of working across silos and building collaborations that are in service to a wider agenda.

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