The Purpose Revolution
By Dr. John Izzo and Jeff Vanderwielen
We’re in the midst of a purpose revolution. Customers, employees, and investors are making it clear that they want companies to do more than provide good products, good prospects, and good profits—they want companies to do some social good too. Ironically, as this extremely timely book demonstrates, purpose-driven companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line.