company purpose Tag

Companies with integrity and strong values rely on the goodwill of their purpose and the exceptional performance of their employees and management at all levels in order to succeed. They also know that when things go badly, a small number of people can adversely impact...

Many people will contend that a company's purpose is static and enduring. They say once you have a purpose it never changes, but I strongly disagree. If your company's purpose doesn't evolve and change you could be in big trouble. It is common for people to...

For almost two decades, United Airlines had a brand slogan that was simple and easy to understand: The Friendly Skies. Not surprisingly, that drew large laughter at a recent keynote when I put it up on the screen given that in the weeks before, the airline had gone...

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