Does A Company’s Purpose Change or Evolve Over Time?

Does A Company’s Purpose Change or Evolve Over Time?

Many people will contend that a company’s purpose is static and enduring. They say once you have a purpose it never changes, but I strongly disagree. If your company’s purpose doesn’t evolve and change you could be in big trouble.

It is common for people to confuse purpose with values. Now our values often don’t change over time, and if you look at many of the successful companies across multiple generations, you’ll find they often have a set of core values that continue to serve them very well.

What we need to realize is that our purpose is the intersection between our values and what the world needs right now. So our purpose must always change and evolve.

Join me as I discuss the topic of how a company’s purpose should change over time in this Izzo On Purpose videoWe’ll hit on some examples of successful companies that have made the shift, and one that didn’t. The Purpose Revolution is upon us. Are you ready for it?


Dr. John Izzo has spoken to over one million people, advised over 500 companies, authored nine best-selling books, and helped some of the world's most admired companies. He has been a pioneer in creating successful businesses and emerging work trends for over twenty-five years.

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