What Matters Most to Millennials?

What Matters Most to Millennials?

Millennials are the largest working generation and leading corporations often ask me: What matters to them? They are different from every other generation to date. The business world is obsessed with the Millennials and how they shape consumer preferences. They are also the emergent talent leaders in every company. And that’s not a bad thing, for as you know, Millennials are optimistic, they are smart, and interested in growth and learning. However, Millennials are also characterized by some as overconfident, spoiled and entitled.

So what matters to Millennials? How can we can we engage them as a driving force for positive change in our organizations? Watch this Izzo on Purpose video and I’ll tell you.

Truth is, what matters most to Millennials is that Millennials want to matter. They want to be and feel significant. Companies who understand this are engaging sustainable business practices because 62% of Millennials want to buy from and work for companies where they feel a sense of purpose and meaning. They volunteer twice as often as the older generation, so it’s no wonder that Millennials are inspired by effective working relationships and 50% say they would take a pay cut to work for a company that gave them a sense of purpose and mission.

Here we have a large demographic group of young people who badly want to make a difference. The Purpose Revolution is coming; Are you ready for it?



Dr. John Izzo has spoken to over one million people, advised over 500 companies, authored six best-selling books, and helped some of the world's most admired companies. He has been a pioneer in creating successful businesses and emerging work trends for over twenty-five years.

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