16 Jan Net Positive: Does Your Company Add More Value To The World Than It Extracts?
I believe that the ONLY successful large companies of the future are going to be those companies that are what I call “Net Positive.”
This means your company ADDS more value in the world then it EXTRACTS.
Net Positive: Adding Value to the World – Leadership Tips by Dr. John Izzo
Here’s why the TREND is worth considering for you:
– 83% of consumers in the USA say that all things being equal they would rather buy from a company that is socially responsible
– 28% of global consumers say they regularly feel guilty that the products they buy are harming people and the planet
– 2.5 Billion people (that’s 1/3rd of the people on the planet) are “aspirational consumers” meaning they want to DO GOOD and CONSUME at the same time
Billions of people want to do good in the world AND consume at the same time.
There is a major opportunity to move in the direction of Net Positive, but also authentically learn to tell your story to your customer. Through my various keynote addresses, I address this and many other issues.