Every Employee Has a Purpose-Do You Know It?

Every Employee Has a Purpose-Do You Know It?

Every employee has a purpose. It is the reason they get up in the morning and come to work and it is more than simply about compensation and status. Purpose is the engine of performance, but few leaders tap into it.

In this video blog, I tell the story of one employee named Max and how a leader only found out about his purpose at his retirement party.

Employees who work from purpose perform better on almost every metric we care about as leaders- including productivity, engagement, and service (even calling in sick less often). As leaders we can unleash the power of purpose by doing three simple things:

  1. Ask people why they come to work besides money– What gets them up in the morning and what makes for a day when they feel they made a difference?
  2. Focus our communication on the purpose of jobs, not just the function- How does each role matter to customers and colleagues?
  3. Recognize people for living their purpose. Once we know their purpose, focus our appreciation on seeing them “live their purpose.”

So, for an inspiring story of one person’s purpose and what a leader learned about leading for purpose, please watch this video about Max and share it.


Dr. John Izzo has spoken to over one million people, advised over 500 companies, authored nine best-selling books, and helped some of the world's most admired companies. He has been a pioneer in creating successful businesses and emerging work trends for over twenty-five years.

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