Fifty percent of millennials say they would take a pay cut to work for a company or job with purpose and 37% of the global workforce across ages is purpose-focused. Employees who are purpose-focused perform better and are more engaged than others.
So is your company or business harnessing the power to win the purpose-focused employee?
There’s a revolution happening. Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits—they want them to do some social good, too. Purpose-driven companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line.
But a nice mission statement and a corporate responsibility agenda won’t make companies stand out. Authors Dr. John Izzo and Dr. Jeff Vanderwielen have studied the absolute best practices to recruit purpose-driven talent and build purpose-driven organizations.
Grab their 10 top tips for recruiting and harnessing the power of purpose focused employees.