Dr. John Izzo Sustainment Video Series

One of the most effective ways to position your organization heads above your competition is by getting your leaders and front line to step up and be 100% responsible. John Izzo knows this and that’s why his groundbreaking keynote based on his bestseller, Stepping Up, has received overwhelming praise. If you’ve heard John speak, you know the impact of his talks. Not only does he get the audience fired up, but more importantly he leaves them with concrete ideas that can be immediately implemented in the workplace.

Now your entire organization can learn John’s most hard hitting concepts in his new 5 part video series. The videos are each 10 – 13 minutes aimed at getting your people to reflect and take action to step up. They can be used in a variety of ways from individual use to team meetings.


Here’s a brief summary of each Sustainment Series Video:


When each of us takes 100% responsibility it helps grow the brand, improves the workplace and helps each of us find more happiness and influence. Be an initiator instead of acting like a victim. Initiators ask what they can do and what part they’re playing instead of being concerned about what other people are doing. 100-0 means focusing only on what you yourself can influence.


Passion and enthusiasm are amongst the most important attributes of leaders we want to follow. Engagement doesn’t merely depend on our environment—we can foster and maintain our own engagement and resilience. Embrace an attitude of gratitude and become a better student of what engages and inspires you.


Learning how to adopt a “tight-loose” culture of greater responsibility creates an environment where people can feel free to step up and offer ideas. The focus is on how to manage results and coach activities, instead of the outdated paradigm of managing activities and coaching results. By coaching activities, we free people up allowing them to feel empowered to take ownership.


Research shows that when people have a purpose, they are more connected and engaged. In order to drive purpose it means first being in touch with your own purpose as a leader. If leaders see they’re helping mold someone’s career and character, they will likely treat that task very differently. So how can you as a leader help people find their purpose?


If we want to reach our full potential as human beings and in our careers, we must consistently find ways to keep growing.

There are three key things to help us reach our potential:

1. Always have something you’re working on

2. Constantly seek feedback

3. Surround yourself with people who are better than you

For many years, Dr. Izzo wanted a way for this message to become sustainable in organizations and the video series is now being used by many of our clients with great success. People are reporting that the videos are spreading the message of leadership at all levels and they are changing behavior.

This 5 part series is an effective tool that can be used repeatedly to give your team a boost of inspiration. To order yours or learn more contact linda@drjohnizzo.com

Inspiring. Impactful. Priceless. That is how I would describe the value of Dr. Izzo’s message and videos. Our Regional Executives and Leadership team have adopted the language and concepts of Dr. Izzo and have woven them into the fabric of our day to day through messaging, strategic planning, and leadership development. These are more than resources – they are a reminder of the difference we can make on this continuous journey we call leadership.”

Jodi Rasmussen-Witte  |  Regional Manager, Sales Effectiveness RBC

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