employee engagement strategy Tag

What is the Purpose Gap? It is both an opportunity and threat in the business world today. It exists because there a distinct difference between what people desire and hope for, and what is actually being delivered by businesses and organizations. Today a purpose gap...

For almost two decades, United Airlines had a brand slogan that was simple and easy to understand: The Friendly Skies. Not surprisingly, that drew large laughter at a recent keynote when I put it up on the screen given that in the weeks before, the airline had gone...

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